CRM Data Should Be Maintained Centrally
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Figure 06: Goal Refinement View for Rationalization Strategy
Figure 08: Solution Concept View
Figure 18: (Partial) Requirements Realization View
CRM Data Should Be Maintained Centrally
Common Use of Applications
CRM Data Should Be Maintained Centrally
Single System of Record for Each Data Element
Enterprise-Wide CRM Automation
CRM Data Should Be Maintained Centrally
CRM Data Access
CRM Data Should Be Maintained Centrally